Zica Assis
Founding partner of Beleza Natural, she is a visionary who transformed the perception of curly hair in Brazil. Her story is a journey of passion and determination, celebrating authentic beauty and empowering women to embrace their curls.
Your Journey
Zica began her career with a hairdressing course in her community. After 10 years of research and dedication, she finally developed a formula that moisturizes and respects the uniqueness of curly hair, filling a gap in the market and bringing recognition to a previously neglected niche.
Transforming Lives
Zica doesn't just offer products; she transforms lives. Her formulas empower women to accept and love their hair as it is, creating a community that values authenticity and self-love.
Her legacy is a true life mission. Zica inspires everyone to celebrate their authentic identity and continues to lead change in the beauty industry, promoting diversity and inclusion.
Complete Treatments
